Getting to Seven

Book marketing guru Shari Stauch estimates that it takes consumers an average of seven encounters with a book before they will purchase it. My research shows that a slight tweak to that statement would...

Become a Chapter Leader of LDSPMA

Make Connections and Discuss Topics I often relate to Steven Pinker’s description of an aspiring writer’s initial understanding of learning to write as “negotiating an obstacle course in boot camp, with a sergeant barking...

The Different Faces of Editing

The term editing covers a wide variety of responsibilities. Some editors provide general services, covering many aspects of the field, while other editors specialize in specific types of editing. When you’re shopping around for...

What Good Is a Book Publisher?

“In this new marketplace in which all book sales depend on the author’s efforts and general retail book sales are flat, doesn’t it just make more sense to self-publish?” Berrett-Koehler President and Publisher Steve...

Estimating Time for Editing

When authors turn in a new manuscript, they usually want it printed now. How long does it take from manuscript to printed book? We typically plan on one year from the time the rough...

Zen of Editing

In editing, as in most activities, haste makes waste. The careful editor does not merely plunge into the text and flood it with corrections but instead pauses long enough to decide the quickest and...